Our Internet marketing team dishes out top tips, tools and
secrets of the trade. Welcome to our tools page. Here you’ll
find interesting tips and tools
on Internet marketing, search engine optimization, paid search
advertising, web development and more.
Check this page regularly for new, informative resources.
Google
Trends
Google Trends is a free tool from Google labs. Enter a
search term or
string of terms and Google trends will generate data for you.
Find out
how popular terms or topics are in the news, on blogs or
websites.
Based on this information, you can choose where to direct your
business’s energy.
Top ten SEO and keyword research tools from WordTracker
Wordtracker is an online application that allows users
to find out what
people are searching for on the Internet. Learn more about the
importance of keywords and your business. A properly optimized
website
grasps onto competitive search terms and utilizes them
throughout text,
while avoiding black-hat “stuffing” techniques. If you don’t
know where
to start, these free tools and tutorials will help.
Google
Website Optimizer
If you haven’t heard of Google Website Optimizer, you
have the
opportunity to significantly assess and revamp your business.
A free,
in-depth analytics tool, Google Website Optimizer will let you
run
single element and multivariate tests on your website; improve
sales
and boost leads.
Google Analytics
How many people visit your website, and where are they
located
geographically? How can you draw more leads and conversions?
Google
Analytics is another vital (and free!) tool from Google.
Google
AdWords
Otherwise known as Google Pay Per Click, this
widely-used system allows
you to advertise directly on Google with competitive search
terms. A
well-planned, intuitive Internet marketing strategy can help
you
succeed with Pay Per Click. Maximize profits while reducing
overhead.
Google likes links and getting incoming links to your website is very important. Exchanging links with other websites is an important part of your website promotion strategy.